SEO stand for Search Engine Optimization. It's the process of improving your website or online content so that it appears higher in search results on platforms like Google or Bing. The goal is to make it easier for potential customers to find you when they search for products or services related to your business. 

Good SEO means using strategies like adding relevant keywords, improving site speed, and creating quality content so search engines understand your business and show it to the right audience. 

If you own a bakery, and someone types “best cupcakes near me” into Google. If your website & profile have been optimized with the right keywords, clear descriptions of your menu, and good reviews, it’s more likely to show up at the top of the results. This helps more people discover your bakery! 

Your business(s) will be audited on how it appears on a Google search. During a first phone call this can happen.

• • Your business(s) will be audited on how it appears on a Google search

  • Receive a detailed audit report for you to review

    • There could be anywhere from 13-33 different analysis points reviewed for your business

  • What can be improved to help you rank higher on Google searches & get more clients

  • See how your business ranks against other local business in your industry

• • We will go over the detailed report together

  • Discusses what the next steps are to improve your Business reach and ranking

• • Your business needs to be verified by Google which can take  1 day up to a week

  • Verified profiles typically don't need to verified again

    • Only time verification needs to be done again is if something goes wrong with your profile

    • This could take time and could require communication with Google Support

• • Create a review strategy

    • How you want me to respond to both positive and negative reviews

  • Responding to reviews

    • 73% of consumers only pay attention to reviews written in the last month

    • 56% of consumers select a business if it has positive ratings/reviews displayed in Google

    • Improve reputation to convert more leads & improve rating

  • Create FAQs

    • How you want me to respond to Q&A from customers

• • Post events & updates for your business (Sale, New products, Services)

  • Post recent completed services (before & after photos)

  • Keep hours up-to-date, ensure customers know when you are available

    • You could lose potential clients if they don't know your hours or when they can reach you

  • Expand customer reach & build a following

  • Keep potential and past customers up-to-date on

    • New offers 

    • New products

    • New services

  • 46% of all Google searches are looking for local information

• • Industry specific / Only what is applicable

  • Sell to customers who don't visit websites

  • Quickly display what you offer

  • Increase visits & calls

  • Attach your Booking/Appointment site to your GBP

• • Upload past & future photos/videos

  • If your photos/videos do not get approved by Google we will contact Google to work on the issue 

  • According to a GBP study, businesses with 100+ images on Google Business receive 520% more calls than business listings with less images

• • Customer Interactions

    • Anything that has a customer has interacted with on your Google Profile

    • Calls, Messages, Bookings, Directions, or Website clicks

  • How people viewed your profile (Mobile or Desktop)

  • Search breakdown

    • How are people finding you (what keywords did they use)

    • Keyword knowledge helps to optimize your Business Profile

  • View data within the last 18 months

• • Look out for Spam or Out of business listings & have them removed

  • This helps YOU move up in ranking

  • Anything past "Page 1" of Google is called the Wasteland